Rob Michalak

Rob Michalak

Ben & Jerry's, Director of Social Mission

Certified B Corp
Ice Cream

Burlington, VT, Estados Unidos

250-1000 Employees, Manufacturing

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Personal Insights

What matters most to us:

Doubling our business and at the same time playing a positive role in society by initiating ways to improve the quality of life locally, nationally and internationally.

What we learned: Check it out

We’ve been reviewing and reporting on our social and environmental performance since 1989. But the B Impact Assessment added a new twist - it helped us understand where we are in comparison to other companies. There were certain areas like HR and Supply Chain that we had always paid attention to, but the Assessment forced us to look deeper into the specifics of how we could match or beat best practices.

What we did as a result:

It prompted our exploration on how the Assessment experience could be extended to our Scoop Shops, which are franchised retail locations that sell our ice cream. This community is an extension of our brand in localities, and the Assessment might be an easy way to engage our franchise partners on our social mission.

Features/Improvements we are looking forward to:

We are looking forward to the ability to narrow down the Assessment so that we can provide a shorter but still substantive experience for our suppliers and franchises.

89B Índice de Impacto
B Impact Report
Baseline completed:
Summary Average score of other businesses Company Score













B Índice de Impacto 80 89
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