Who in our company should complete the Assessment

Anyone that is interested, regardless of their title or tenure with the company.

We recommend appointing one person as a lead; this individual typically completes a first draft of the Assessment and then convenes a supporting team to assist.

The most common types of individuals involved with the Assessment include CEOs, CFOs, HR Managers, COOs, Associates, Interns.

Employees who have less visibility into the operations of the company tend to be advocates for the idea of measuring what matters instead of direct contributors (ie. Marketing/Communications Director, Technology Dept, Quality Assurance, Designers, Board Members, etc).

Learn More
What will I need to prepare before completing the Assessment


For your first (baseline) Assessment, we recommend that you provide estimates for each answer and mark questions as “Revisit This” if you are unsure about your answer; you will find that this is the easiest way to complete and still get a rough B Impact Score.

Thereafter, it may be helpful to use the following to assist you in answering questions:

  • Company’s financials. It may be helpful to have either a Profit & Loss Statement or your accounting system (e.g. Quickbooks) open.
  • Vendor Ledger with amount spent in the 12 months. This will help you answer many questions related to Suppliers.
  • Product bill of materials or Client/Project list from the past 12 months. This may help answer many questions in the “Impact Business Models” section.
Learn More
How does this relate to other impact measurement systems

In general, the B Impact Assessment provides a judgment (via an objective, comprehensive rating) on how significant a company’s current impact is.  The B Impact Assessment is commonly confused with reporting systems or definition frameworks that detail how a company should go about collecting that impact data, but not necessarily provide a judgment on how significant that company’s impact is.

For example, the Global Reporting Initiative (GRI) or IRIS are platforms that are likely to define specific way to report impact metrics;  As an example, they may define how to best report a company's carbon emissions, so that all carbon reports in the future can be easily comparable to each other (ie. Company X is responsible for producing 30,000lbs of carbon, based on its direct emissions from its plant and its electricity purchases).  IRIS and GRI definitions and reporting standards are a critical part of the B Impact Assessment.   

As a result, a GRI or IRIS indicator is more likely to tell you that the company is reporting its emissions according to best practice.  On the other hand, the B Impact Assessment aims to evaluate whether the company has either increased or decreased its emissions relative to the company’s revenues or relative to the practices of other businesses, because this disctinction helps a growing number of consumers, investors, and institutions who want to support businesses who put their values into action.

The B Impact Assessment simply builds upon the important work that other organizations and industry groups are doing to define and measure impact.

Learn More
Where can I see how many points each question is worth

Because there are over 50 variations on the Assessment based on the size, industry, and geography of your company, each question is worth a slightly different amount for different businesses.

The best way to see the individual question weightings is by logging into the B Impact Assessment > Clicking “Step 3: Improve Your Impact” > Clicking “My Customized Improvement Guide.”   Click here to see the overall section weightings.

Learn More
What is considered a "good" score

Any score higher than 0 points is a good score, as a positive score indicates that the company is doing something positive for society and the environment. The Assessment rewards practices that go beyond standard business practice; therefore, every point earned on the Assessment reflects incremental, positive impact.

Most companies score between 40 and 100 points out of the 200 points available. 


It is important to note that every company has a different purpose for being in business – some intend to focus solely on making a return, while some intend to create social impact simultaneously with financial returns. There are three distinguishable types of businesses that perform differently on the Assessment based on their intent for being in business:

  • Ordinary Businesses – Whose primary objective in business is to generate high financial returns. They may be interested in the possibility of using their business to serve a higher purpose, but are not actively pursuing this objective.
  • Sustainable Businesses – Whose primary objective is to both pursue positive impact and generate returns. They may be actively pursuing their impact objectives, but may or may not have taken the steps to measure and evaluate how their business impact society and the environment.
  • B Corporations – Businesses that are primarily trying to solve a social or environmental issue through their enterprise. All B Corps measure their impact and achieve at least 80pts on the B Impact Assessment to validate that they have achieved a significant threshold of impact. They also expand their corporate duties to include the consideration of the interests of all stakeholders, not just shareholders. B Corps are typically focused on improving and sustaining their impact over time and generating profit simultaneously.
Learn More
Is there a version for small businesses

Yes.  You will receive questions that are tailored to the size (number of employees) and type (sector) of business when you register on the B Impact Assessment.  Please indicate the appropriate number of employees at this time, so that we can provide you the most appropriate Assessment.  

Most businesses that use the B Impact Assessment are firms that have between 0 and 50 employees.

Learn More
How much does the Assessment cost

The Assessment is a free, public service provided by B Lab, a non-profit organization.

If your business is interested in becoming a Certified B Corporation, there is additional time and cost involved to verify your company’s practices with B Lab Staff.  Learn more about the time or cost involved in becoming a Certified B Corporation here»

Learn More
How long does the Assessment take

For most small businesses, the Assessment normally takes between 1-3 hours to complete a rough baseline. The time involved largely depends on the size, age, and complexity (number of operating locations) of your company. For your convenience the assessment can be saved and revisited at anytime to allow for easy access.

We strongly encourage that you estimate your answers the first time or mark questions as "Revisit This".

Learn More


Back to Top