Step 1.

Assess Your Impact

Assess how your company performs against dozens of best practices. Taking the Assessment alone will be a valuable, eye-opening experience for your company.


New Belgium Brewery measures and shares their plant's water, energy, and resource use publicly on their website.

New Belgium Brewery

Fort Collins, CO, USA

Get a baseline
of your impact in 90MINS.

The best way to improve your company’s impact is to first understand where you are today on the full dimensions of sustainability.

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Patagonia Impact Reprt B Corp Character

See Sample Questions.

Your company will receive questions that are tailored to your company’s size, sector, and geography.
Below are a few examples:

  • Governance Icon


    What portion of your management is evaluated in writing on their performance with regard to corporate social and environmental targets?

    If you need help answering a question, just click the help icon. You can estimate your answers.

    0% 1-24% 25-49% 50-74% 75%+
  • Governance Icon


    Does the company have a formal process to share financial information (except salary info) with its full-time employees?

    If you need help answering a question, just click the help icon. You can estimate your answers.

    No Yes - the company shares basic revenue/cost numbers if employees ask for them Yes - the company discloses all financial information (except salary info) at least yearly Yes - the company discloses all financial information (except salary info) at least quarterly Yes - the company has an open book management process Company also has an intentional education program around shared financials
  • Governance Icon


    Has the Company worked within its industry to develop social and environmental standards for your industry?

    If you need help answering a question, just click the help icon. You can estimate your answers.

    Yes No
  • Governance Icon


    Have you ensured that the social or environmental mission of your company will be maintained over time, regardless of company ownership, by:

    If you need help answering a question, just click the help icon. You can estimate your answers.

    Including in your corporate governing documents a commitment to your stakeholders Creating a specific legal governance structure that will preserve the mission of the company (i.e. cooperative, Benefit Corp, etc.) Other - Please describe None of the above
  • Workers Icon


    Based on referenced compensation studies, how does your company's compensation structure (excluding executive management) compare with the market?

    If you need help answering a question, just click the help icon. You can estimate your answers.

    Below market At market Above market N/A (Have not referenced a compensation survey)
  • Workers Icon


    What is the minimum number of vacation days / sick days / personal days / holidays offered annually to full-time tenured workers (tenured defined as with the company for greater of 2 years or life of the company)?

    0-15 work days 16-20 work days 21-25 work days 26-30 work days >30 work days
  • Workers Icon


    What % of full-time workers were reimbursed for continuing education opportunities in the last fiscal year?

    0% 1-5% 6-15% >15%
  • Workers Icon


    What % of the company is owned by full-time workers (excluding founders/executives)?

    0% 1-4% 5-24% 25-50% >50% N/A - Company is a consumer/shared services cooperative or a producer cooperative
  • Workers Icon


    Based on the results of your employee satisfaction assessment (conducted within the past 2 fiscal years), what percent of your employees are 'Satisfied' or 'Engaged'?

    <65% 65-80% >80% N/A
  • Workers Icon


    Do you have a worker health and safety committee that helps monitor and advise on occupational health and safety programs (please choose N/A if the company does not use warehousing or manufacturing facilities)?

    Yes No N/A
  • Community Icon


    When evaluating the social and environmental performance of Significant Suppliers, which of the following practices apply:

    If you need help answering a question, just click the help icon. You can estimate your answers.

    Visited all significant suppliers Specific environmental criteria required Specific social criteria required Third party social or environmental metrics screen applied Evaluated at least annually Give preference to local suppliers Give preference to sustainable or fair trade suppliers None of the above Other
  • Community Icon


    What % of management is from underrepresented populations? (This includes women, minority/previously excluded populations, people with disabilities, and/or individuals living in low-income communities.)

    0 1-19% 20-29% 30-40% >40%
  • Community Icon


    Are full-time employees explicitly allowed any of the following paid or non-paid time-off hours options for community service?

    Non-paid time off Paid time off More than 20 hours a year of paid time off Do not offer paid or non-paid time off
  • Community Icon


    Which of the following underserved populations does your business impact or target (check all that apply)? If you are a business-to-business focused company, think of who the ultimate user of your product or service is.

    Low-income, poor or very poor (including low-income minorities and other underserved populations) Minority, disabled, and other underserved (but not low-income) Nonprofits that serve the poor Nonprofits (other than those that serve the poor) None of the above (Skip the rest of the questions in this section)
  • Environment Icon


    Which is the broadest community with whom your environmental reviews/audits are formally shared?

    If you need help answering a question, just click the help icon. You can estimate your answers.

    Owners, Executives and Board Employees Broader community outside the company N/A
  • Environment Icon


    If you lease your facilities, have you worked with your landlord to implement any of the following in the past two fiscal years: (Choose n/a if you do not lease your building)

    Energy efficiency improvements Water efficiency improvements Waste reduction programs (including recycling) None of the above N/A - Do not lease building
  • Environment Icon


    What % of energy (relative to company revenues) was saved in the last year for your corporate facilities?

    0% 1-4% 5-9% 10%+ Don't know
  • Environment Icon


    What % of energy used is from renewable on-site energy production for corporate facilities?

    0% 1-4% 5-10% 10-15% 15%+
  • Environment Icon


    Does your company monitor and record its universal waste production?

    We do not currently monitor and record waste production Our company monitors and records waste production (no reduction targets) Our company monitors waste production and has specific reduction targets Our company monitors waste production and has met specific reduction targets during the reporting period N/A - Company does not have any universal waste production

Learn how leading businesses create impact.

You'll see hundreds more of these best practices embedded throughout the Assessment!

  • Luscious Garage, aside from being an auto repair shop focused on hybrids, engages women and other minorities to get involved in the auto-repair trades through apprenticeship programs and public speaking; they want to raise awareness about the idea that shift the gender norms will help their entire industry in the long run.

  • Cooperative Home Care Associates (CHCA) is owned by 2,000 of its direct-care workers, mostly made up of low-income individuals, ethnic minorities, and/or women from the Bronx. CHCA has extended ownership to their workers intentionally to create a more meaningful place to work, use employee engagement as a competitive advantage in their industry, and drive employment in the Bronx.

  • Alter Eco's sources its core ingredients from farmer-owned cooperatives that ensure that farmers are not only earning a living wage but also earning a premium that is used to build community infrastructure such as agri-processing facilities or schools. In addition, they have also helped many farmer groups establish democratic governance systems to improve the livelihoods of the whole village instead of an individual farmer.

  • New Belgium Brewery releases information regarding its energy and water use, waste production and diversion, and greenhouse gas emission intensity on their website. By making their environmental metrics transparent on their website, New Belgium Brewery appeals to environmentally-conscious consumers and helps them make more informed decisions.

  • Greyston Bakery employs individuals with a "barrier to employment" such as incarceration, drug abuse history, or homelessness in Yonkers, NY. Many of those individuals have even graduated their training program and are now managers in the company. Through their hiring and training practices, Greyston is helping alleviate cyclical poverty in their community.

  • Saul Good Gift Co. has each supplier agree to and sign a code of conduct ensuring compliance and agreement to principals regarding fair labor and environmental responsibility. This policy helps the company create more accountability through their supply chain to ensure standards for social and environmental stewardship.

  • Much of Susty Party’s biodegradable kitchen ware is manufactured by visually-impaired workers through a partnership with Clovernook Center for the Blind. Susty Party seeks out suppliers like Clovernook to use the power of their business to support people with disabilities.

  • Every full-time and part-time employee owner at King Arthur Flour is provided 40 hours of paid volunteer time per year! KAF strives to be amongst the most loved employers in their state and this volunteer program not only support that mission but also has contributed over 1,584 volunteer hours to their community in 2013.

  • To save energy, New Seasons Market uses ambient light sensors and energy-efficient motors, as well as capturing waste heat from refrigeration systems to heat their stores and using 10% wind power at all locations. These practices help New Seasons Market save on energy costs and reduce their environmental impact.

  • United by Blue (UBB) organizes hundreds of volunteer events to remove a pound of trash from waterways for every product sold. UBB uses the power of their business to raise awareness about plastic pollution in our oceans.

  • Give Something Back donates an average of 75% of their annual profits to local nonprofits that focus on arts & culture, environment, animal welfare, and human services. This office supply company also has a Paper = Food Program, through which the company donates $1 to local food banks for every case of paper sold. In less than three years, the program has contributed to over 1 million meals.

  • Eco Lips, an organic lip balm company installed a solar power array on their manufacturing plant, which has become of one Iowa’s largest solar power projects. Through solar power, Eco Lips is both reducing their environmental impact and becoming a leader in their local economy.

  • TS Designs has installed LED lighting, static and tracking solar arrays, biodiesel fueling station, and sun tunnel lighting, which allows natural light to enter windowless rooms.

  • Mugshots Coffeehouse in Philadelphia invites local farmers to the new employee orientations and on an ongoing basis to discuss the relationship between the coffeehouse and the farms that provide the coffee shop’s locally sourced food. Creating personal connections both strengthens community ties and increases employee engagement.

  • To properly dispose of toxic materials in their auto repair shop, Luscious Garage sends used rags off-site so chemicals can be removed responsibly, installed a non-porous floor to prevent toxic chemicals from leeching into the ground, and sends used hybrid car batteries to AERC Recycling Solutions. Minimizing the impact of their operations through to the very end helps the environmentally-focused company fulfill their mission on all fronts.

  • Sustainable Harvest, a coffee importer from Portland, OR, invites people throughout the value chain of their products including farmers, processors, and baristas to an annual event called “Let’s Talk Coffee.” This event provides the much needed space for small scale farmers to discuss important issues and helps Sustainable Harvest establish personal connections between their suppliers, employees, and customers.

  • The Board of Directors of BlueAvocado, a company that sells reusable bags and accessories, reviews the collective impact of their sales on a shopper’s waste footprint, impact from their manufacturing partners, and the number of micro-loans made as a result of their partnerships.

  • B’More Organic, a locally-owned organic food company, sources their skim milk from organic, grass-fed, grazing cows, about 80 miles away. Sourcing locally both helps B'More Organic promote their local economy and saves the financial and environmental cost of shipping milk from farther away.

  • As a result of a recent environmental audit of their facilities, Chroma Technologies installed new heating and cooling systems and modernized their lighting equipment. These changes have also improved their buildings' indoor environmental quality.

Salt Spring Coffee measures and manages the financial success of not only their own company but also of their coffee growers'.

Salt Spring Coffee

Salt Spring, BC, Canada

Frequently Asked Questions

  • How long does the Assessment take

    For most small businesses, the Assessment normally takes between 1-3 hours to complete a rough baseline. The time involved largely depends on the size, age, and complexity (number of operating locations) of your company. For your convenience the assessment can be saved and revisited at anytime to allow for easy access.

    We strongly encourage that you estimate your answers the first time or mark questions as "Revisit This".

    Learn More
  • Who in our company should complete the Assessment

    Anyone that is interested, regardless of their title or tenure with the company.

    We recommend appointing one person as a lead; this individual typically completes a first draft of the Assessment and then convenes a supporting team to assist.

    The most common types of individuals involved with the Assessment include CEOs, CFOs, HR Managers, COOs, Associates, Interns.

    Employees who have less visibility into the operations of the company tend to be advocates for the idea of measuring what matters instead of direct contributors (ie. Marketing/Communications Director, Technology Dept, Quality Assurance, Designers, Board Members, etc).

    Learn More
  • Who develops the standards

    The standards are created and revised by the Standards Advisory Council (SAC), a group of independent experts in business and academia.  Learn more about SAC members and their role, here

    Although the SAC creates the standards, we invite all interested to provide feedback to the standards. The best way to submit your feedback is to log into the B Impact Assessment and select “Leave Feedback” next to each question. If you are interested in learning about updates and opportunities to provide feedback as drafts are made available for testing and public comment, please subscribe to our V6 distribution list.

    The Assessment also goes through a private and public beta period in which feedback is collected and integrated into final versions. Expert working groups are convened in order to explore our specific issues more closely in an objective manner. The Assessment is updated every three years in order to accommodate new and innovative practices, respond to the feedback of its users, and to more accurately assess the impact of all types of businesses.

    In addition, B Lab has Regional Advisory Groups whose mandate is to deepen the engagement of regional experts in improving the Standards of the B Impact Assessment. Currently, B Lab has advisory groups in Latin America, East Africa, Australia and UK which provide constructive feedback and recommendations to B Lab and our Standards Advisory Council ( SAC) on regional specific issues. Learn more about the Regional Advisory Groups members here.

    Learn More

“Every time we go through the B Impact Assessment, we find a few more things to focus on.”

~ Karen Parolek, Owner, Opticos Design

Opticos assess how their services improve the walk-ability and accessibility of the neighborhoods they design.

Opticos Design

Berkeley, CA, USA

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