We manage what
This is one of the most basic truths in business. It follows that we ought to measure what matters most: the ability of a business to not only generate returns, but also to create value for its customers, employees, community, and the environment.
We are a global movement
of business leaders that seek to redefine success in business, so that one day all companies compete not only to be the best in the world, but to be the best for the world.
We envision that in a generation's time, all businesses will measure and manage their impact as readily as they do profitability.
To make it easy for all businesses to participate in this vision,
the B Impact Assessment provides:
Credible, comprehensive, transparent, and independent standards of social and environmental performance that allow businesses to assess their overall impact.
Publicly available benchmarks on corporate impact that allow businesses to compare their impact.
Practical, easy to use tools to help businesses improve their impact over time.
Because it not only helps them become a better corporate citizen,
but also helps them be a better business.
Attract, Engage Employees
Earn Press and
Gain Competitive Advantage
“Surprisingly, one of the biggest reasons why job seekers apply to Azavea is because they see us measuring our impact and taking our sustainability efforts seriously.”
- Robert Cheetham, CEO, Azavea
See how Etsy has engaged their employees in a “Hackathon for Good” »
By either becoming a Certified B Corporation or by creating or auditing their sustainability report. Learn more:
Studies show that sustainability pays; here is compilation of the 40 most compelling studies from institutions like McKinsey and MIT that demonstrate why it pays off.